NBAA Convention News

Avfuel Targets App Tech and Adds Dealers

 - October 31, 2012, 2:00 PM
Avfuel-branded Million Air FBO in Burbank, California

Avfuel has bolstered its network of more than 600 branded FBOs with the addition of four new dealers: London City Airport Centre at London City Airport; Minot Aero Center in Minot, N.D.; Million Air Burbank in California; and CYHU H-18 in Montreal will now all offer the full range of Avfuel products, including contract fuel, the Avtrip rewards program and Avfuel’s Avplan flight support and trip planning services.

The fuel distributor has made technology a priority this year with the introduction of an iPad app that will help users find Avfuel locations, view contract fuel pricing, make fuel authorizations, view account information, invoices and transactions and even collect Avtrip bonus points for arranging fuel through the application.

Michigan-based Avfuel is also completely overhauling its website with the goal of improving the user experience. The company has developed a new web-based point-of-sale system for FBO customers called the Avfuel Hub, which simplifies the purchasing process for quicker processing. Integration with the company’s contract fuel program allows fuel pre-authorizations to be sent directly to the system, and customers can easily access their Avtrip loyalty rewards program status.

Since its inception in 1991, Avtrip has awarded more than $25 million in rewards to its more than 47,000 members. Points are awarded via fuel purchases but can also be earned through use of the company’s other products. For every 5,000 Avtrip points accumulated, members earn a cash reward.

Guests at the company’s booth (No. 4500) who are Avtrip members can enter a giveaway to win an all-expenses-paid trip to Shanghai, São Paulo or Geneva (coinciding with the ABACE, LABACE or EBACE show). Those who are not Avtrip members can enroll in the free program on the spot. Visitors will receive a game piece from each Avfuel dealer they speak with. “The more FBOs you visit in the Avfuel booth, the more chances you collect to win, while at the same time becoming more familiar with the Avfuel branded dealer network and its offerings,” said Marci Ammerman, the company’s director of marketing. To get a taste of the destinations, guests will be treated to tasty tidbits from the destination regions while they tour the booth.

Avfuel also announced it has awarded its annual $2,000 Avtrip scholarship to Taylor Ratliff, an aerospace administration and operations and professional pilot major at Oklahoma State University. Ratliff, whose father was a pilot, plans to use her funds to ease the financial burden of flight training.