Will ExecuJet’s New Concept ‘Simply Fly?’

 - March 20, 2008, 10:54 AM

ExecuJet Aviation today launched a new lease-based alternative to fractional ownership, block charter and traditional aircraft management called Simply Fly. Under the plan, the Switzerland-based group will acquire business jets and make them available to individual clients and operate them on a fully turnkey basis, covering crew, insurance, maintenance and handling. Customers will have exclusive use of an aircraft and a dedicated crew. The group already operates more than 100 aircraft worldwide under air operating certificates in eight different European and Middle Eastern countries. As a Bombardier distributor, ExecuJet is now negotiating with the Canadian manufacturer to buy an initial batch of Global Expresses and Challengers. It plans to begin Simply Fly operations by September with a pair of used Challenger 604s. At press time, the rates and conditions of the program were still being refined in the course of initial sales negotiations. Customers will have the choice of an operating lease or lease finance terms that would result in their buying the asset at the end of the standard 60-month term. In either case, ExecuJet can make customer aircraft available for third-party charter.