Embraer Takes Bizav by Storm, Eyes Global Jet Segment

 - February 24, 2011, 1:05 PM

In just two years, Embraer has moved from a minor player in the business jet market–garnering only 3 percent of market share by volume in 2008–to one that now corners almost one-fifth of deliveries in this segment, with 19 percent. The Brazilian aircraft manufacturer told AIN last year that it is seeking at least 30 percent of the business jet market in terms of volume. Its in-development Legacy 450 and 500 midsize jets–as well as the Phenom light jets, super-midsize Legacy 650 and Lineage 1000 bizliner–will certainly help in achieving this goal. But it apparently wants even more of the market. On Monday at the opening of the company’s new final assembly facility in Melbourne, Fla., Embraer CEO Fred Curado told AIN that while he is “very happy” with the manufacturer’s position in the business jet market, the company is looking to expand its product line further. “I do see Embraer one day venturing into the ultra-long-range, large-cabin business jet segment,” Curado told AIN in an exclusive podcast interview. In his view, the aircraft would be a traditional business jet and thus would be smaller than the Lineage 1000. It would compete “with the [Bombardier] Globals and the larger [Dassault] Falcons,” he said.