Easy as ACJ, Airbus Rebrands its Bizliners

 - May 16, 2011, 7:45 AM

Airbus today at EBACE rebranded its bizliner offerings with more consistent names, and it also unveiled a new logo for its Airbus Corporate Jets division. As part of this new rebranding, each model in the company’s stable of corporate jet offerings will now be preceded by “ACJ,” with the A318 Elite becoming the ACJ318 and so on, all the way up to the largest of all bizliners, the ACJ380. This was done “to show the commonality we have throughout the family,” said Airbus Corporate Jets vice president Francois Chazelle. “The length of the fuselage may change, but you’re still in an Airbus corporate jet.” The rebranding also includes a new color scheme, with metallic blue shading on most of the ACJ fuselage and tail, “highlighted by flowing curves that echo the color schemes often chosen by Airbus corporate jet customers,” the company said. The jets also will sport a new Airbus Corporate Jets logo.