Signature Holds Steady in First Half 2012

 - August 7, 2012, 4:07 PM

Signature Flight Support’s first-half revenue fell 1 percent year-over-year to $488.6 million, parent company BBA Aviation reported today. The company says the decrease was attributable largely to declines in North American and European business and general aviation movements of 1 percent and 4 percent, respectively.

Meanwhile, BBA Aviation said Signature continued the development of its network in the first six months with further lease extensions; the acquisition of Elliott Aviation at Eppley Field in Omaha, Neb.; the opening of an FBO at Schoenefeld Airport in Berlin, Germany; and the addition of Signature Select locations in Daytona Beach, Fla.; Green Bay, Wis.; and Edmonton, Alberta. Speaking further about Signature Select, the FBO affiliate program launched by Signature last October, BBA Aviation CEO Simon Pryce said, “We’ve seen a lot of interest in the market in this program,” adding that he expects at least two more FBOs to sign up as affiliates by year-end.

Pryce also noted that Signature’s new loyalty program, TailWins, launched in January, is already paying dividends. “[The] Signature TailWins reward program increases average [fuel] uplift by between 2 percent and 10 percent,” he said. Combined with Signature Status, which rewards customers for the number of visits to the FBO chain’s facilities, “The programs supported an increase in Signature’s customer loyalty measure to 84 percent, its fourth consecutive year-on-year gain,” according to Pryce.