Spidertracks (Booth 2012) is celebrating 10 years in business by slashing the price on its Spider 6 and 7 aircraft-tracking units by almost 50 percent, to $1,000 until the end of March. The New Zealand company was founded in 2007 after a helicopter went missing in the country, and a subsequent search involving 31 helicopters consumed almost 1,000 hours and took 15 days before the wreckage was found. The event inspired the company's founders to create Spidertracks and the technology that is now used in 101 countries and 700 flights a day.
Spidertracks CEO Dave Blackwell said the company is upgrading its product line with a virtual flight data recorder (Virtual-FDR), supporting software that integrates enhanced planning, reporting and data analytics. "At the end of the day we are delivering the information that operators need to make better decisions without the barrier of cost that only the big operators can afford," he said.