Aircraft
ATR Wants Better Access to China Market
For ATR the Asia Pacific region now takes top spot in its geographic sales rankings.
ATR 72s are common among Asian airlines. In fact, ATR claims an 85 percent market share in Asia but has not sold any of its regional turboprops in China.
ATR 72s are common among Asian airlines. In fact, ATR claims an 85 percent market share in Asia but has not sold any of its regional turboprops in China.

For Franco-Italian regional turboprop manufacturer ATR (Booth E01), the Asia Pacific region now takes top spot in its geographic sales rankings, but orders from China still seem to be eluding the company. Last year ATR saw orders and deliveries grow again, reaching record levels and steady profitability, but it has yet to convince shareholders Airbus Group and Finmeccanica to launch a new larger turboprop in the 90-seat category.

In ATR’s backlog, 39 percent of the customers are based in the Asia Pacific region, where the airframer claims an 85-percent market share (based on all aircraft with fewer 90 seats ordered since 2007). The most dynamic countries, both in terms of sales and prospects, are Indonesia and Malaysia. This has been the case for more than five years, according to senior v-p commercial Jacques Desbarats. “Indonesia, with a multitude of islands with short runways, is well suited to regional aviation,” he explained.

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