Robinson’s press event is vintage Frank
Most HAI press conferences involve stone-faced CEOs reading from note cards.

Most HAI press conferences involve stone-faced CEOs reading from note cards. They are accompanied by their entourage of aides and fellow executives, piles of handouts and elaborate audiovisual presentations. It’s all quite serious.
This is not how Frank Robinson gives a press conference.

Yesterday, the 79-year-old founder of Robinson Helicopter climbed the stage alone.
No canned answers. No notes. Just a half glass of flat soda. Robinson’s press conferences are packed shoulder-to-shoulder, standing room only. He’ll talk for a few minutes about his company and its helicopters–particularly the new turbine R66–but most of this information has been out there for a while. It doesn’t matter. Robinson is the closest thing the civil helicopter world has to a rock star. After a few minutes he opens the floor to questions and the real show begins.

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