Embraer is testing the market for two new concept jets. Beginning today, the company will start taking $70,000 and $90,000 refundable deposits accompanying “letters of interest” respectively for its proposed midsize jet (MSJ) and mid-light jet (MLJ). The company today is unveiling a concept mockup representative of the interiors of both aircraft and another mockup of its Lineage 1000 large executive jet at its booth (No. 3737).
Embraer is not formally committing to producing the MSJ and MLJ aircraft at this time, said Embraer CEO Frederico Fleury Curado. “This is not a launch, it’s a concept,” he said here yesterday. However, Embraer already has trademarked the names Legacy 400 and Legacy 500, which would join the Legacy 600 as well as the smaller Phenom 100 and 300 and larger Lineage 1000 in Embraer’s bizjet family. Nevertheless, Curado said, “We are working up a business plan” for the new jets and would not enter the niche segments unless Embraer could introduce models that would be “a game-changer, not me-too aircraft” and would provide the company with an attractive return on its investment.
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