Embraer says it is seeing an evolution in the perception of business jets in China as the market matures. Once looked at as a luxury item, interested parties are now beginning to approach business jets as a “a vehicle that ensures efficient travel,” Embraer said, adding, “users are choosing the right business aircraft product more rationally based on their own needs.”
The Brazilian manufacturer, which entered the business aircraft market in 2000 initially with its Legacy super-midsized business jet, is hoping to further capitalize on this approach with its ability to offer a suite of business jets from the very light Phenom 100 to its very-large Lineage bizliner, said Guan Dongyuan, Embraer senior v-p and president for Greater China.
The company has received total orders from Chinese customers for 221 aircraft, 187 of which have been delivered. Of the in-service tally, 153 are commercial aircraft, while 34 are business jets.
Embraer (Chalet 6) is exhibiting a Legacy 650 and Lineage 1000E this year. “The Lineage 1000E and Legacy 650 are the best sellers in the China market and are well liked by Chinese customers," Dongyuan said, noting that Embraer has delivered seven 1000/1000Es and18 Legacy 650s to the market so far.