Eastern Aviation Fuels To Rebrand as 'Titan'

 - December 20, 2018, 10:45 AM
Eastern Aviation, which serves as the national U.S. marketer for Shell Aviation Fuel will change its name to Titan Aviation Fuels to reflect expansion beyond its East Coast roots. The company supplies more than 500 branded FBOs in the U.S., Canada and Caribbean.

Reflecting its growth from a regional fuel provider to a national one and beyond, Eastern Aviation Fuels will change its name to Titan Aviation Fuels on January 1. Founded in 1975 by Robert Stallings III, the family-owned company, national marketer of Shell-branded aviation fuel products in the U.S., has become one of the largest aviation fuel providers in the country, with 550 FBOs in its network. It also serves airlines, corporate flight departments, and aerial applicators.

“While the name has served us well in those years, we are no longer a regionally focused company and needed our name to be reflective of that,” said company president Robert Stallings IV. “We wanted to move away from a name that was geographically limiting, as we have customers across the U.S., Canada, and the Caribbean.”

Aside from the rebranding, the New Bern, North Carolina-based company said its relationship with its FBO customers and Shell will remain unchanged.