BBA Aviation Rebrands as Signature Aviation

 - February 7, 2020, 12:02 PM

As it continues to shed its businesses outside of its FBO operations, Signature Flight Support’s parent company has changed its name from BBA Aviation to Signature Aviation, a move that the company’s board of directors believes will create a stronger and clearer connection of the brand to shareholders and other stakeholders.

The rebranding comes after the UK-based Signature’s sale of Ontic, a manufacturer of OEM-licensed legacy aircraft parts in November, leaving just the publicly-owned company’s global engine services division consisting of Dallas Airmotive, H+S Aviation, International Turbine Service, International Governor Services and W.H. Barrett Turbine Engine Company, on the auction block. In a recent shareholder communication, the company noted “the disposal process is ongoing.”

“We continue to see many exciting opportunities for innovation, investment and growth in the FBO space and the Signature Aviation name aligns with our renewed focus on the Signature Flight Support brand as our core business,” company CEO Mark Johnstone, told AIN. “At the same time, we are actively exploring new ways to strengthen and expand our brands and platforms to uncover compelling sources of future growth.”