XO Aims To Give Artists Boost During Pandemic

 - October 8, 2020, 12:00 PM

This story is part of AIN's continuing coverage of the impact of the coronavirus on aviation.

On-demand charter provider XO has launched a program to expose chefs, musicians, and authors to its membership base as a means “to build their reputations and prepare for a post-pandemic future.” Called "Heights of Talent," the program begins with a call for submissions from chefs of their recipes and entrees that XO’s hospitality experts will judge.

The program supports artists whose work and careers were interrupted by the Covid-19 pandemic. “We are thrilled to announce our new Heights of Talent competition that will bring recognition and much-needed exposure to creative individuals in music, the culinary arts, and literature after a challenging year,” said XO’s marketing leader, Amanda Cohen. “The program reflects the values of XO and our parent company, Vista Global, as we extend our commitment to ‘New Heights’ where creative talent can gain exposure and notability in our flying community.”

Submissions for "New Culinary Heights" are open until October 21. Three winners will prepare their winning entrees aboard a selected XO flight and will feature in its press materials and social media channels. New contests will be held every other month.