Aviation services provider and charter broker Air Partner named Mark Aldridge as its chief marketing officer, overseeing the UK-based company’s global strategic marking operations with a focus on the customer, digital, and brand.
With four decades of marketing experience, Aldridge comes to Air Partner following 11 years at UK airport operator BAA, where he led marketing communications and events. Among his achievements at BAA, which operates seven airports including Heathrow, Aldridge was part of the transformation of Heathrow’s terminal 5 into a “showpiece” for airport shopping. He also was part of the launch of Victoria’s Secret Beauty in Europe with a senior team from The Limited and managed Eurotunnel retail marketing while the operation was under BAA’s ownership.
“Success in marketing takes creativity, enthusiasm, and resilience, and Mark Aldridge brings an abundance of each to Air Partner,” said Air Partner CEO Mark Briffa. “With his years of success helping brands define, develop, and implement clear strategies across multiple channels, we are certain he will raise our marketing game and brand recognition as we continue to expand and elevate our services.”