In its first year of operation, private aviation sustainability specialist 4Air has racked up several key metrics, including enabling private jet owners, operators, and passengers to voluntarily offset or reduce more than one million tonnes of CO2. The company, which Directional Aviation launched last year, said these offsets and reductions have been accomplished through the use of verified carbon offsets and sustainable aviation fuel (SAF).
In addition, this has involved the facilitation of more than 250,000 carbon-neutral flights and offsets of more than 80,000 emission-neutral flight hours, 4Air reported, adding that this not only accounted for CO2 but also other emissions such as soot, water vapor, and contrails. And alongside all of this are more than 125 million carbon-neutral flight miles, the equivalent of 262 round trips to the moon, 4Air said.
“Climate change is the greatest sustainability challenge we face, and it is critical that we do everything we can to offset or reduce emissions of CO2 and other pollutants that affect the climate,” said 4Air president Kennedy Ricci. “Our goal is to help aviation stakeholders become part of the solution to climate change.”
Organizations from across the private aviation sector have participated in the 4Air programs, including fractional, jet card, and charter providers, as well as management companies, flight departments, OEMs, airports, and FBOs.
4Air said it has helped connect aircraft users with available SAF through its live, open-source mapping. It also was the first private aviation company to trade on the International Air Transport Association’s (IATA) Aviation Carbon Exchange (ACE), and it supported carbon offset projects that aligned with the United Nations’ Sustainable Development Goals. These projects included deforestation prevention and forest preservation in Kenya, clean wind-generated electricity in the U.S. upper Midwest, and high-efficiency cooking stoves to reduce the amount of wood needed for cooking.
4Air has further partner with the Aviation Impact Accelerator (AIA), led by the University of Cambridge, on the development of interactive, evidence-based tools to help work toward an ultimate goal of net-zero flight.
“During 2022, we want to further expand access to our initiatives, continue to grow the number of participants, and offer increasingly robust solutions to climate challenges,” Ricci said.