Web Manuals Promotes, Plans New Hires after Growth Year

 - January 19, 2022, 12:40 PM

Web Manuals, a provider of digital manual systems and regulatory documentation for the aviation industry, has promoted two senior executives and plans to add 20 more employees following strong growth in 2021. Its customer base has expanded to include 400 business aviation charter operators, airlines, helicopter fleets, cargo companies, and training centers.

Paul Sandstrom has been elevated to chief operating officer and Krister Genmark has been promoted to v-p of sales worldwide. A 10-year veteran of Web Manuals, Sandstrom was previously chief revenue officer and director of operations for Europe, the Middle East, and Africa. Genmark joined the company in 2016 as a regional manager for Americas and was responsible for setting up Web Manuals’ North American office.

The Sweden-based company is also recruiting 20 additional employees at its offices in Malmö in its home country, as well as in New York and San Diego.

“The uncertainty of the past two years has led to greater adoption of technology throughout the industry,” said Web Manuals founder and CEO Martin Lidgard. “The rapidly changing regulations and restrictions have resulted in many aviation companies recognizing the need for better document management efficiency and we expect the role of digitization to remain important.”