UK Charter Booking Platform Focuses on Empty Legs

 - April 14, 2022, 10:20 AM
Mirai Flights is focusing on filling empty leg segments to save on CO2 emissions. The company's mobile app informs users when there is an empty leg that meets their destination preferences and offers it to them with discounts of up to 70 percent of standard rates. (Photo Illustration: AIN)

UK-based private charter booking platform Mirai Flights has launched an environmentally-friendly program focusing on filling empty leg segments. The company, which made its debut early last year, said it has already saved more than 200 tonnes of CO2 through the booking of empty legs.

Mirai’s artificial intelligence-driven functionality informs users when there is an empty leg that meets their destination preferences and offers it to them with discounts of up to 70 percent of standard rates. The flights can then be booked in less than a minute.

In recognition of its need to expand its user base so that a wider audience is able to order empty-leg flights, the company is offering an incentive program for referrals, including a commission for business-to-business partners, €2,500 welcome bonus for new customers, and €500 reward for existing customers “bringing a friend” to the application.

“In 2022, we want our new Mirai app users to be more actively involved in offers for empty flights and fleet management optimization of connected airlines, which will help to reduce carbon emissions even further,” said Evgeny Chuprov, the company’s non-executive director. “I believe education is crucial in making greener choices regardless of the industry, so educating clients as well as the greater public about sustainability is Mirai’s long-term goal.”