The National Air Transportation Association (NATA) expanded its “Know Before You Go” initiative with the launch of an FBO Fees and Services Hub, announced yesterday at the organization’s Aviation Business Conference in Denver.
This builds on its earlier program, which was designed to make trip planning easier, encourage meaningful customer feedback, and strengthen connections between aviation businesses and the operators and pilots they serve.
Free to both FBO operators and customers, the new program will enable service providers to establish their own profile in the hub. “From there, you can follow links to the location’s own information about their fees, services, and amenities,” explained NATA president and CEO Curt Castagna. “Now with the hub, pilots and operators have one place to find information directly from the FBOs and the airports they plan to visit.”
The other part of the hub’s value is direct feedback. After a visit, pilots and operators can use the profile to send a confidential message to a designated contact at the FBO or airport. Customers can recognize good service, ask a follow-up question, or raise a concern, and the contact can respond directly.
“‘Know Before You Go’ began with a focus on helping aviation businesses and their customers communicate more effectively,” said Castagna. “The FBO Fees and Services Hub represents the next chapter in that effort.”
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