Dubai Airshow

U.S. Exhibitors Account for Dubai Airshow’s Largest Contingent

 - November 12, 2017, 11:17 AM
Tom Kallman, president and CEO of Kallman Worldwide, addresses attendees during the USA Partnership Pavilion’s opening.

U.S. aerospace and defense companies competing for military, commercial and space business in the Middle East and around the world will look to strengthen trade, innovation and workforce partnerships with buyers and industry leaders attending the Dubai Airshow. Out of 1,100 exhibitors overall, the U.S. will account for more than 120, making it the largest contingent at the show.

The new 1,400-sq-m USA Partnership Pavilion, organized by Kallman Worldwide in coordination with numerous government agencies, serves as the centerpiece of the U.S. presence.

“Now more than ever, success in international trade comes from partnership and teamwork,” said Kallman. “The new USA Partnership Pavilion sharpens our focus on helping advance America’s national interests and security by building stronger relationships with our international customers. Many of our exhibitors—from publicly traded stalwarts to small- and medium-sized enterprises [SMEs] with fewer than 500 employees—already have significant business partnerships and operations in the region. In the years to come, many more will.”

Located prominently in the show’s main exhibition hall, the pavilion offers an efficient location for buyers to meet more U.S. suppliers and serves as an on-site operations center for American exhibitors to maximize their exposure and impact at the show, and a networking hub for all to share ideas and insights.

The 80-plus exhibitors in the pavilion represent 26 states, all looking to generate new business and create more jobs at home by increasing exports, expanding in-region operations and/or recruiting overseas partners to establish or participate in U.S.-based operations. More than 10 percent of pavilion exhibitors are new to the market and 20 percent are new to the show.

Appearing at the pavilion during his first trip to the UAE, Apollo 15 Command Module pilot Colonel Al Worden has agreed to speak at the show’s Space Conference on Tuesday, November 14, to advocate for so-called STEM careers.

Kallman’s Newsstand, an on-site information center adjacent to the Meeting Point Exhibitors Lounge, features a live, scrolling display of real-time show and market headlines on a centerpiece flat-screen monitor, flanked by take-away publications from the industry’s top publishers, including show daily media.

“The United States is the biggest international exhibitor at the Dubai Airshow because it’s the world's biggest aerospace and defense industry supplier, but that’s no guarantee buyers will look to work with American companies over others,” said Kallman. “As the organizer of the USA Partnership Pavilion, we have a responsibility to advocate not only for our exhibitors, but for our nation in this highly competitive global marketplace.”