Farnborough Air Show

Farsound Taps Creative Campaign for Farnborough Show

 - July 21, 2022, 2:48 AM
Farsound Aviation has strategically positioned its adverts at the Farnborough Airshow in rest rooms. (Photo: James Wynbrandt)

MRO engine parts provider Farsound Aviation is getting noticed at the Farnborough International Airshow this week with its restroom-based advertising campaign. Displayed inside the comfort facilities at the show, the campaign features a trio of posters depicting a human heart, lungs, or brain, assembled from engine parts and hardware, with the tagline “Your Problem - Our Solution,” highlighting Farsound’s individualized approach to serving clients.

“It just seemed like a good idea,” said Simon Mariner, the Romford, UK company’s head of business development, about the ad placement locations. 

Arthur London Agency created the campaign, and while not new, it is making its Farnborough debut. Farsound has exhibited at previous editions of the show.

Farsound provides aftermarket C-class hardware and expendables for engines from Rolls-Royce, Pratt & Whitney, GE, and others. The rebound of the MRO sector has lagged the OEM markets, Mariner said. “And now the supply chain is the real major issue: raw materials, Ukraine issues, exotic metals, lead times are going through the roof. Stock is becoming more and more difficult to obtain,” he explained.

But Farsound sees market resiliency in the biennial gathering’s return. “We’re glad Farnborough’s back on,” said Mariner as he eyed the opening day crowd. “It’s hot, but the weather’s not put anybody off. It’s busy.”