World Fuel Services is revamping its customer loyalty rewards program, the company announced today at the NBAA Schedulers & Dispatchers Conference. Under the new structure, members will now be classified into tiers—blue, silver, diamond, and diamond select—and earn points faster starting in April, according to the Florida-based fuel provider.
The program is free for schedulers, dispatchers, flight crewmembers, and pilots, all of whom will see their status in the program increase based on the number of points earned, which will also trigger points multipliers. World Fuel noted that nearly every purchase made in the network—from World Fuel contract card to Avcard use to the company’s trip support—will qualify for points. In addition, participating locations can also provide more earning opportunities, with points banks to reward their most loyal customers and entice new customers to join the network.
Acccording to Malcolm Hawkins, the company’s senior vice president of North American sales, the changes are the result of customer and partner feedback. “We upgraded the program to reduce confusion and speed up rewards,” he said, adding that the list of products and services eligible for rewards has been expanded. “For example, points are now awarded every time your pilots go to flight training or even when your aircraft if out for maintenance services. Now, nearly everything you do in the World Fuel Network recognizes loyalty.”