Embraer (Booth Z29, Static AD_4) has launched a new web-based configurator for its Phenom and Praetor business jets that is now live on the company’s website. The Brazilian aircraft manufacturer has adopted an aggressive digital sales strategy with the aim of engaging potential customers in a far more immersive way than previously possible.
It has pioneered basic configurators since 2013 and in 2016 introduced virtual reality headsets as part of the marketing campaign. The pandemic brought in more digital sales tools to overcome the difficulties of in-person engagements.
Unlike previous configurator tools, which offered only a limited number of pre-prepared renderings, the new solution provides renders in real-time and allows the user to fine-tune configurations in much greater detail than hitherto possible. The result is the ability to configure the external and internal look of the aircraft from a wide menu of detailed choices and to change the spec limitlessly to achieve the desired result.
Once the desired effect is achieved, the prospective customer can download a personalized brochure. At the same time, the result allows the customer to engage with the Embraer design team for further assistance and also forms a detailed starting point for accurate pricing.